tothepoint

news
2025

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
12
25

Croydon BID christmas lights

Croydon BID has marked 18 years of funding the town centre’s Christmas lights, continuing its long-standing investment in festive installations that bring Croydon to life each winter. Working closely with the BID team, we created wrapping-paper-inspired graphics that positioned the decorations as Croydon BID’s gift to the town, using bold festive colour and playful typography to highlight their role.

...read more

Croydon BID street cleansing service livery branding

tothepoint were delighted to be asked to create the graphics for Croydon BID’s first bespoke vehicle livery, designed to draw attention to the cleaning team, the BID, and the hard work they do to keep the streets of Croydon cleaner and brighter.

...read more

SPL Teachers – Brand creation and web app development

Introducing a new tool built for teachers What is SPL and how can teachers use it Shared Parental Leave works very differently for teachers, yet many are unaware of the advantages. Because teachers receive full pay during school holidays even when they are on maternity or SPL, up to ten additional paid weeks can fall…

...read more

11
25

Village Women Dream – a Cambodian fashion inspiration

We were approached by Emily Ilott to create a website and brand refresh for a fashion label called Village Women Dream (VWD), formerly named Red Dirt Road. The name and story behind the brand are both inspirational and deeply rooted in its mission to empower Cambodian women and communities through ethical fashion. Led by its visionary founder, Hab Saly, VWD is built on the belief that fashion can be both beautiful and socially responsible.

...read more

Croydon BID, Checkout Croydon Card statistics

It’s been 3 months now since we helped Croydon BID launch the Checkout Croydon discount card, and since then it’s gone from strength to strength, backed up by some pretty impressive stats. Here is a summary to date.

...read more

Why clear communication matters at London Life Sciences Week

In the life sciences, where innovation depends on precision, data, and trust, clarity isn’t just aesthetic, it’s strategic. Whether explaining new research, attracting investment, or inspiring collaboration, your message needs to be as rigorous and focused as your science. At tothepoint we can help visualise and communicate your message as our core principle is making the complex simple. Our name reflects our purpose: to cut through complexity and deliver communication that is concise, accurate, and meaningful.

...read more

09
25

Launching the NFX UK Novel Foods online network

This month we have been proud to launch the NFX UK Novel Foods online network, connecting esteemed scientists around the world with online resources, files, networking and an exclusive forum.

...read more

08
25

tothepoint in Design Week

We were delighted that our work for Croydon Business Improvement District (BID), including their loyalty card scheme, was featured in Design Week magazine recently. The online publication is a stalwart supporter of the design industry and a go-to resource for most designers, providing insights into what’s new and current in the field.

...read more

The Crick’s new property vision: creating space for scientific discovery

We were thrilled to be approached by Ali Bailey, Director of Communications & Public Engagement at the Francis Crick Institute, to help shape a brand and concept for an exciting new initiative they were calling ‘The Crick property space venture project’. The idea? To partner with property developers and create new lab spaces, just a short walk from the Crick itself, that will house innovative companies in life sciences, AI/biotech, and health.

...read more

Blending AI and traditional video production: How we brought ‘Wine That’s Fruit’ to life

We combined AI, 3D animation, and traditional video production to create two bold, 10-second animations for WTF – Wine That’s Fruit, proving that the real power of AI comes when it’s integrated into a crafted creative process.

...read more

We created brand-aligned videos for the Schmidt Science Fellows Summit

In early 2025, we created the campaign and event brand for the Schmidt Interdisciplinary Science Summit in Pasadena. Designed to reflect their mission to “Change how science Is done,” the identity is bold, flexible, and collaborative, adapting across formats, partners, and day-to-night event moments.

...read more

07
25

Design for retail, with Croydon BID’s ‘Checkout Croydon’ marketing campaign

Designed to boost local footfall and spending, ‘Checkout Croydon’ is a major initiative that offers exclusive discounts to residents, workers, and visitors. From brand concept through to advertising, web development, campaign messaging, and animated content, we delivered a bold, unified identity system that brings energy and clarity to the campaign – and positions Croydon as…

...read more

older articles
Our website uses cookies to ensure that we give you the best experience. If you’d like to accept this please close this message and continue with your visit. Find out more.